Omnisend Brand Awareness Campaign

Global martech platform needed to increase brand awareness amongst DTC brands, vocalize differentiators, and boost new biz pipeline

Media Highlights
  • eMarketer
  • Modern Retail
  • Adweek
  • Digiday
Program Elements
  • Content creation
  • Thought leadership
  • Media relations
  • Data-driven reports

7

Bylined articles secured in less than 7 months

30

Calls with retail reporters at publications that matter

18

Feature stories secured in 6 months

Scenario

Omnisend, a marketing automation platform built for ecommerce brands, had to fight for increased share of voice against Mailchimps of the world and smaller companies storming the email and SMS sphere.

Omnisend wanted to be seen by legacy retailers and growing DTC brands in the U.S. Within weeks of launching a PR program, the agency saw feature stories in marketing, advertising, and retail publications such as MediaPost and Econsultancy. Months into the relationship, Forberger Communications was asked by Omnisend to co-develop content for its well-known company blog and social media accounts.

Strategy

Build and launch a thought leadership program

Highlight recent client work and results

Position We Make Websites’ executives as a guiding voice around international ecommerce on Shopify Plus

Amplify visibility through executive profiles and bylined articles

Results

Forberger Communications pitched and secured feature stories that mentioned Omnisend in dozens of target media outlets including:

Forberger Communications pitched and secured numerous contributed posts summarizing Omnisend quarterly and annual reports.

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