Omnisend Brand Awareness Campaign

Global martech platform needed to increase awareness amongst DTC brands, vocalize differentiators, and influence sales pipeline

Media Highlights
  • eMarketer
  • Modern Retail
  • Adweek
  • Digiday
Program Elements
  • Thought leadership
  • Media relations
  • Data-driven reports


Bylined articles secured in less than 7 months


Calls with retail reporters at publications that matter


Feature stories secured in 6 months


Omnisend, a bootstrapped email and SMS marketing automation platform for ecommerce brands, had to fight for an increased share of voice against funded tech startups including SMS platform Attentive and industry behemoths like MailChimp.

Omnisend wanted to be seen and trusted by SMB online merchants in the U.S. Within weeks of launching a PR program, the privately-owned martech business saw feature stories in meaningful marketing, business, and retail publications such as MediaPost and Econsultancy.

Today, the company’s executives are a go-to source for analysts, business publications, and trade press.


Use proprietary data and reports

Leverage best practices to secure guest posts (here’s one)

Transform customer success stories into media stories like this one


Forberger Communications pitched and secured feature stories that mentioned Omnisend in dozens of target media outlets including:

Steal PR secrets.

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