What I do

PR for Commerce Companies

Retail vendors are underserved by PR agencies.

A strategy begins by knowing

what ECP means.

B2B tech public relations agencies don’t understand the ecommerce landscape nor its language, or what media that retailers consume. It’s because Commerce PR is its own world.

Tired of educating your PR agency about what OMS means? Are you rewriting their byline drafts? Your B2B business requires a PR strategist focused on Commerce PR. Someone who not only speaks your language but also speaks with retail reporters.

I get it – you’re not at the sales table enough. Merchants don’t know you. I’ve been on your side, tasked with building brand awareness and delivering MQLs to sales.

Together, we’ll execute a strategic B2B PR program. And it’ll be fun.

Soon, I’ll bring your news to journalists in the ways they want to hear from you. Spoiler: not press releases. My clients see results from features in publications like Digiday, Adweek, TechCrunch, WWD, and Total Retail.

Media Relations

How, when, and why to go to the press - I'll guide you

Bylined Article Development

Securing + writing guest posts for relevant publications

Strategic Brand Positioning & Messaging

How do retailers talk about you? Do you stand out from your competitors?

Thought Leadership Programs

Show your leaders' expertise consistently and in the right places
Case Study

Global Shopify agency saw press hits as it expanded

We Make Websites was expanding internationally and needed a PR specialist to tell a growth story. The agency and its client work saw press in Digiday, Total Retail, Retail TouchPoints, and more. Later, media came to them.

Case Study

Built awareness with a thought leadership program

Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. I built a thought leadership program, secured bylines for execs, and helped executives land quotes in Adweek, Digiday, MediaPost…

Quality Over Quantity

PR results that matter (not 683,004,895 media impressions).


Strategic Partner

We'll create a PR strategy so nothing is sporadic and we hit your objectives. Oh, and I'll push back if needed.

Drive New Business

PR creates instant authority with prospects. We'll create media opportunities that tie to lead gen.

Understand ALL Acronyms

Since I led communications at a SaaS ecommerce platform, I understand complex tech and the merchant mindset.

Focused, Not Generalized

You get a PR specialist only representing vendors and solution providers that need to be seen by retailers.

No Hand-Holding

You'll never say, "what's our PR agency doing?" You will work with senior talent, only.

Brand Messaging

Don’t know your unique selling proposition or core differentiators? We will fix that fast.

Steal PR secrets.

i want to read

Is PR right for you?

Get in touch