What I do

PR for Commerce Companies

“I trusted John to represent our SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, eBooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.”

Darren HillCEO & Co-founder, Workarea

“John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.”

Bill TarbellVP Marketing, SaaS companies

“John is wonderful to work with and has exceptional expertise in B2B content strategy execution, lead gen promotional tactics, and more. He is professional in his communication and delivery, and won’t stop until the end goal is achieved.”

Stacey ItzhakMarketing Manager, Splitit

Vendors are underserved by PR agencies

A strategy begins by knowing what ECP means.

I’m a PR specialist helping commerce vendors get seen by retailers. For years, B2B marketers at retail tech companies and agencies told me they needed a PR pro who spoke their language and spoke with retail reporters, so here we are. 👋

I’ve heard tech PR agencies don’t understand the online retail landscape nor its language, or what media outlets retailers consume. It’s because Commerce PR is its own world.

I get it — you want more retailers to know about you. I’ve worked with B2B marketers like you trying to build awareness and generate MQLs.

I know the journalists covering your space, so you get results fast. Clients like Omnisend, We Make Websites, LiveArea, and Zehner have appeared in publications like Adweek, Modern Retail, Glossy, and Total Retail.

Let’s add to your pipeline using modern PR strategies. Oh, and it’ll be fun.

Media Relations

How, when, and why to go to the press — I'll guide you

Thought Leadership Programs

Show your leaders' expertise consistently and in the right places

Strategic Brand Positioning & Messaging

How do retailers talk about you? Do you stand out from competitors?

Bylined Article Development

Securing + writing guest posts for relevant publications
Case Study

Shopify Plus agency saw press hits as it grew

We Make Websites was expanding internationally and needed a PR specialist to tell its story. I got the ecommerce agency and customer success stories in Digiday, Total Retail, Retail TouchPoints, and other relevant places. Later, the media came to them.

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Case Study

Built awareness with a thought leadership program

Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. I built a thought leadership program that secured bylines for execs and helped leaders land quotes in Adweek, Digiday, MediaPost…

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Quality Over Quantity

PR Results That Matter (not 683,004,895 earned media impressions)

1

Strategic Partner

We'll create a strategic PR program, so nothing is sporadic and we hit objectives. Oh, and I'll push back if needed.
2

Drive New Business

We'll focus on securing media attention that puts more of the right leads in your sales funnel.
3

Understand ALL Acronyms

Since I led communications at a SaaS ecommerce platform, I understand complex tech and the merchant mindset.
4

Focused, Not Generalized

You get a PR specialist only representing vendors and solution providers that need to be seen by brands and retailers.
5

No Hand-Holding

You get senior talent that doesn't learn on the job, so you never say, "what's our PR firm doing?"
6

Brand Messaging

Don’t know your unique selling proposition or core differentiators? We will fix that fast.

What clients & reporters say

“I think what separates John the most is his specialist approach. While other PR firms are mostly industry agnostic, John has specific expertise and connections in the ecommerce space.”

Yuval YatskanSaaS VP Marketing

“John adds value in many ways. Most importantly, he’s our voice. In the past, we’ve been terrible about putting ourselves out there for the world to hear about, John helped facilitate that and make sure we were presented best.”

James Van Arsdale IIIVP Customer Experience

“John is one of the better publicists that I have worked with during my time as an ecommerce journalist. In short, he is a reporter's dream. I would wholeheartedly recommend John for any emerging or established ecommerce company looking for a brand advocate to help tell their story to a broader audience.”

Matt LindnerEcommerce editor, writer

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