PR for Commerce Companies
“I trusted John to represent our B2B SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, ebooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.”Darren HillCEO & Co-founder, Workarea
“John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.”Bill TarbellProduct Marketing Director, Convictional
“John is wonderful to work with and has exceptional expertise in B2B content strategy execution, lead gen promotional tactics, and more. He is professional in his communication and delivery, and won’t stop until the end goal is achieved.”Stacey ItzhakMarketing Manager, Splitit
Vendors are underserved by PR agencies
A strategy begins by knowing what ECP means
I’m a PR specialist helping commerce vendors get seen by retailers. For years, B2B marketers at retail tech companies and agencies told me they needed a B2B PR agency who spoke their language—and spoke with retail reporters. Here we are. 👋
A generalist PR agency doesn’t understand the ecommerce landscape nor its nuances, or which media outlets retailers consume. It’s because Commerce PR is its own world.
I get it — you want more retailers to know your company. I’ve worked with B2B folks like you trying to build a brand with limited resources.
Clients including Omnisend, Nosto, LiveArea, We Make Websites, and others have appeared in business pubs, trade mags, and analyst reports including TechCrunch, Modern Retail, WWD, eMarketer, and Adweek.
Let’s influence your sales pipeline using modern PR strategies, shall we?
Thought Leadership Programs
Strategic Brand Positioning & Messaging
Shopify Plus agency saw press hits as it grew
We Make Websites was expanding to the U.S. and needed a North American PR specialist to tell its story. I got the Shopify agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant places. Soon, the media came to them.
Built awareness with a thought leadership program
Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. I built a thought leadership program that secured bylines for execs and helped leaders land quotes in Adweek, Digiday, MediaPost…