Shaping Comms for
“I would hire Forberger Communications again. They are a specialized, standout group in a sea of tech PR agency sameness. Since they only work with solution providers, they were quick to provide differentiators, messaging advice, and guided us on the timing of a big company announcement. John is responsive, works with intent, and keeps me informed about our account activity.”Jeremy HorowitzSr. Partner Marketing Mgr., Gorgias
“Unlike other B2B PR firms I've worked with, John gets it! He's proactive, honest, and has his finger on the pulse of relevant media, always pivoting when the direction and time are right. We saw our research and educational content appear in all the right places under his strategic guidance.”Greg ZakowiczDirector of Content, Omnisend
“I trusted John to represent our B2B SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, ebooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.”Darren HillCEO & Co-founder, Workarea
“John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.”Bill TarbellVP Market Development, Convictional
“John is wonderful to work with and has exceptional expertise in B2B content strategy execution, lead gen promotional tactics, and more. He is professional in his communication and delivery, and won’t stop until the end goal is achieved.”Stacey ItzhakMarketing Manager, Splitit
B2B Companies are underserved
We understand your goals and jargon
We build and shape:
- PR programs
- Buyer personas
- Business narratives
- Go-to-market plans
- Positioning and messaging
- Channel & content strategies
B2B marketers said they needed partners who ‘get’ them. Hello 👋
You want your B2B company to be known but your Go-to-Market Plan is dated—or worse—does not exist. Oof.
You want media coverage but you haven’t nailed positioning. We feel ya. 😔
After working in-house and with hundreds of B2B marketers, we know the pressure you face.
”John did a great job putting together a thorough document incorporating his research and suggestions for our strategy moving forward. Everything he presented resonated with our team but was also a breath of fresh air since he was bringing in an external POV backed by years of experience. Since our engagement with John, our marketing efforts have been more intentional and focused, resulting in a more cohesive strategy.Billy CourtneyHead of Digital Partnerships, The Stable
What We’re Called To Do
Many B2B companies go right to selling, forgetting that a brand with a narrative makes selling, fundraising, and recruiting easier. We do the necessary upfront work that underpins PR campaigns.
Bring my team together to clearly tell one story, stand out from alternatives, and attract the right people.
Help me define and know our target market. Give me a blueprint to launch products. Plan our content.
Get us relevant media coverage. Tell us what to avoid. Work with our experts—the industry should know 'em. Be direct.
Shopify Plus agency saw press hits as it grew
We Make Websites was expanding to the U.S. and needed a North American PR agency to tell its story. We got the Shopify agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant outlets. Soon, the media came to them.
Increased credibility with consumer brands
Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. We built and executed a thought leadership program that secured bylines for execs and landed quotes in Adweek, Digiday, MediaPost…