Shaping Comms for
B2B Tech Brands
B2B Companies are underserved
We understand your goals and jargon
We build and shape:
- PR programs
- Buyer personas
- Business narratives
- Go-to-market plans
- Channel & content strategies
- Brand positioning and messaging
B2B marketers said they needed partners who ‘get’ them. Hello. 👋
You want your B2B tech company to be known, but your Go-to-Market Plan is dated—or worse—does not exist. Oof.
You field ad-hoc requests like, “PR this new hire announcement.” We feel ya. 🙄
Your org only wants quality leads but can’t agree on ICPs. Doh!
After working in-house and alongside hundreds of B2B marketers, we know the pressure you’re under.
”John did a great job putting together a thorough document incorporating his research and suggestions for our strategy moving forward. Everything he presented resonated with our team but was also a breath of fresh air since he was bringing in an external POV backed by years of experience. Since our engagement with John, our marketing efforts have been more intentional and focused, resulting in a more cohesive strategy.
Billy CourtneyHead of Digital Partnerships, The Stable
Go-to-Market Plans
Brand Positioning & Messaging
Public Relations Strategy
Channel & Content Strategy
Case Study
Shopify Plus agency saw press hits as it grew
We Make Websites was expanding to the U.S. and needed a North American PR agency to tell its story. We got the Shopify agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant outlets. Soon, the media came to them.
Case Study
Increased credibility with consumer brands
Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. We built and executed a thought leadership program that secured bylines for execs and landed quotes in Adweek, Digiday, MediaPost…