PR for Commerce Companies
Vendors are underserved by PR agencies
A strategy begins by knowing what ECP means.
Too many tech PR agencies don’t understand the commerce landscape nor its language, or what media retailers consume. It’s because Commerce PR is its own world.
Tired of reminding your public relations agency what OMS means? You shouldn’t be completely rewriting their content. Your B2B business requires someone who not only speaks your language but also speaks with retail reporters.
I get it — you’re not at the sales table enough. I’ve been in the shoes of B2B marketers building awareness and generating MQLs.
Together, we’ll execute a strategic PR program. And it’ll be fun.
I’ll bring your news to journalists in the ways they want to hear from you. Spoiler: not press releases. My clients see results from coverage in publications like Adweek, Digiday, Glossy, and Total Retail.
Media Relations
Thought Leadership Programs
Strategic Brand Positioning & Messaging
Bylined Article Development
Case Study
Global Shopify agency saw press hits as it expanded
We Make Websites was expanding internationally and needed a PR specialist to tell a growth story. The agency and its client work saw press in Digiday, Total Retail, Retail TouchPoints, and more. Later, media came to them.
Case Study
Built awareness with a thought leadership program
Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. I built a thought leadership program, secured bylines for execs, and helped executives land quotes in Adweek, Digiday, MediaPost…