Tech PR firms don’t understand the digital commerce landscape and language. It’s because commerce PR is its own world. Tired of telling junior staffers at your PR agency what OMS and ECP means? Read on.
I am:
Candid
Strategic
Responsive
Results-driven
I don’t:
Overpromise
Say “circling back”
Have an office tagline
Wait for you to give me work
My focus is commerce PR. It’s what I know, and I’m obsessed with discovering press opportunities that matter, becoming a strategic partner to my clients, and seeing my small roster of clients succeed.
Yes, I attend Shoptalk. I know if speaking at IRCE makes sense or not. I probably know what top-line messages your competitors are feeding the market.
That’s how my clients get meaningful results in publications like Digiday, Adweek, The Washington Post, and Internet Retailer.
If you’re looking for someone to knock out jargon-packed press releases (that only your Grandma will read) with ‘leading’ or ‘we’re excited to announce’ only because your C-suite wants to be able to Google their name, I’m not a fit.
Whoever should be writing about your business will hear about you if we team up.
