PR for Commerce Companies
Vendors are underserved by PR agencies
A strategy begins by knowing what ECP means.
I’m a PR specialist helping commerce vendors get seen by retailers. For years, B2B marketers at retail tech companies and agencies told me they needed a PR pro who spoke their language and spoke with retail reporters, so here we are. 👋
I’ve heard tech PR agencies don’t understand the online retail landscape nor its language, or what media outlets retailers consume. It’s because Commerce PR is its own world.
I get it — you want more retailers to know about you. I’ve worked with B2B marketers like you trying to build awareness and generate MQLs.
I know the journalists covering your space, so you get results fast. Clients like Omnisend, We Make Websites, LiveArea, and Zehner have appeared in publications like Adweek, Modern Retail, Glossy, and Total Retail.
Let’s add to your pipeline using modern PR strategies. Oh, and it’ll be fun.
Media Relations
Thought Leadership Programs
Strategic Brand Positioning & Messaging
Bylined Article Development
Case Study
Shopify Plus agency saw press hits as it grew
We Make Websites was expanding internationally and needed a PR specialist to tell its story. I got the ecommerce agency and customer success stories in Digiday, Total Retail, Retail TouchPoints, and other relevant places. Later, the media came to them.
Case Study
Built awareness with a thought leadership program
Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. I built a thought leadership program that secured bylines for execs and helped leaders land quotes in Adweek, Digiday, MediaPost…