What I do

PR for Commerce Companies

Vendors are underserved by PR agencies

A strategy begins by knowing what ECP means.

I’m a PR specialist helping commerce vendors get seen by retailers. For years, B2B marketers at retail tech companies and agencies told me they needed a PR pro who spoke their language and spoke with retail reporters, so here we are. 👋

I’ve heard tech PR agencies don’t understand the online retail landscape nor its language, or what media outlets retailers consume. It’s because Commerce PR is its own world.

I get it — you want more retailers to know about you. I’ve worked with B2B marketers like you trying to build awareness and generate MQLs.

I know the journalists covering your space, so you get results fast. Clients like Omnisend, We Make Websites, LiveArea, and Zehner have appeared in publications like Adweek, Modern Retail, Glossy, and Total Retail.

Let’s add to your pipeline using modern PR strategies. Oh, and it’ll be fun.

Media Relations

How, when, and why to go to the press — I'll guide you

Thought Leadership Programs

Show your leaders' expertise consistently and in the right places

Strategic Brand Positioning & Messaging

How do retailers talk about you? Do you stand out from competitors?

Bylined Article Development

Securing + writing guest posts for relevant publications
Case Study

Shopify Plus agency saw press hits as it grew

We Make Websites was expanding internationally and needed a PR specialist to tell its story. I got the ecommerce agency and customer success stories in Digiday, Total Retail, Retail TouchPoints, and other relevant places. Later, the media came to them.

Case Study

Built awareness with a thought leadership program

Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. I built a thought leadership program that secured bylines for execs and helped leaders land quotes in Adweek, Digiday, MediaPost…

Quality Over Quantity

PR Results That Matter (not 683,004,895 earned media impressions)

1

Strategic Partner

We'll create a strategic PR program, so nothing is sporadic and we hit objectives. Oh, and I'll push back if needed.
2

Drive New Business

We'll focus on securing media attention that puts more of the right leads in your sales funnel.
3

Understand ALL Acronyms

Since I led communications at a SaaS ecommerce platform, I understand complex tech and the merchant mindset.
4

Focused, Not Generalized

You get a PR specialist only representing vendors and solution providers that need to be seen by brands and retailers.
5

No Hand-Holding

You get senior talent that doesn't learn on the job, so you never say, "what's our PR firm doing?"
6

Brand Messaging

Don’t know your unique selling proposition or core differentiators? We will fix that fast.

Steal PR secrets.

i want to read

Is PR right for you?

Get in touch