What we do

Shaping Comms for
B2B Tech Brands

What B2B Tech Companies Call Us To Do

Many tech startups go right to selling without a strategic narrative and clear messaging that makes sales, fundraising, and recruiting easier. We do the necessary upfront work that underpins PR campaigns.


Bring my team together to clearly tell one story, stand out from alternatives, and attract the right people.


Help me define and know our target market. Give me a blueprint to launch products. Plan our content.


Get us relevant media coverage. Tell us what to avoid. Work with our experts—the industry should know them.

John did a great job putting together a thorough document incorporating his research and suggestions for our strategy moving forward. Everything he presented resonated with our team but was also a breath of fresh air since he was bringing in an external POV backed by years of experience. Since our engagement with John, our marketing efforts have been more intentional and focused, resulting in a more cohesive strategy.

Billy CourtneyHead of Digital Partnerships, The Stable
Case Study

New strategic narrative and GTM Plan

Ad tech platform Hyphen, owned by commerce agency The Stable, called us to confirm its hunches about the brand’s perception, interview stakeholders and customers, build a Go-to-Market Plan, and refine its messaging.

Case Study

Shopify Plus agency saw press hits as it grew

We Make Websites was expanding to the U.S. and needed a North American PR agency to tell its story. We got the Shopify Plus agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant outlets. Soon, the media came to them.

Tech Companies are underserved

We understand your goals and jargon

We build and shape:

  • PR programs
  • Buyer personas
  • Strategic narratives
  • Go-to-market plans
  • Positioning and messaging
  • Channel & content strategies

You want your B2B tech company to be known but your Go-to-Market Plan is dated—or worse—does not exist. Oof.

You want media coverage but you haven’t nailed positioning. 😔

After working in-house and with hundreds of B2B marketers, we know the pressure you face.

B2B tech marketers said they needed partners who ‘get’ them. Hello 👋

Reach and resonate.

Have your customers see the world how you do.

Let's talk

“I would hire Forberger Communications again. They are a specialized, standout group in a sea of tech PR agency sameness. Since they only work with solution providers, they were quick to provide differentiators, messaging advice, and guided us on the timing of a big company announcement.”

Jeremy HorowitzSr. Partner Marketing Mgr., Gorgias