Shaping Comms for
B2B Tech Brands
B2B Companies are underserved
We understand your goals and jargon
We build:
- Strategic brand positioning and messaging
- Target market segmentation strategy
- Go-to-market comms plans
- Channel & content strategy
- Public relations strategy
- Subject matter expert briefs
B2B marketers said they needed partners who ‘get’ them. Hello. 👋
You want your B2B tech company to be known, but your Go-to-Market Comms Plan is dated—or worse—does not exist. Oof.
You field ad-hoc requests like, “PR this new hire announcement.” We feel ya. 🙄
Your org only wants quality leads but can’t agree on ICPs. Doh!
After working in-house and alongside hundreds of B2B marketers, we know the pressure you’re under.
Go-to-Market Comms Plans
Strategic Brand Positioning & Messaging
Public Relations Strategy
Channel & Content Strategy
Case Study
Shopify Plus agency saw press hits as it grew
We Make Websites was expanding to the U.S. and needed a North American PR agency to tell its story. We got the Shopify agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant outlets. Soon, the media came to them.
Case Study
Increased credibility with consumer brands
Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. We built and executed a thought leadership program that secured bylines for execs and landed quotes in Adweek, Digiday, MediaPost…