What I do

PR for Commerce Companies

“I trusted John to represent our SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, ebooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.”

Darren HillCEO & Co-founder, Workarea

“John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.”

Bill TarbellVP Marketing

“John is wonderful to work with and has exceptional expertise in B2B content strategy execution, lead gen promotional tactics, and more. He is professional in his communication and delivery, and won’t stop until the end goal is achieved.”

Stacey ItzhakMarketing Manager, Splitit

Retail vendors are underserved by PR agencies.

A strategy begins by knowing

what ECP means.

B2B tech public relations agencies don’t understand the ecommerce landscape nor its language, or what media that retailers consume. It’s because Commerce PR is its own world.

Tired of educating your PR agency about what OMS means? Are you rewriting their byline drafts? Your B2B business requires a PR strategist focused on Commerce PR. Someone who not only speaks your language but also speaks with retail reporters.

I get it – you’re not at the sales table enough. Merchants don’t know you. I’ve been on your side, tasked with building brand awareness and delivering MQLs to sales.

Together, we’ll execute a strategic B2B PR program. And it’ll be fun.

Soon, I’ll bring your news to journalists in the ways they want to hear from you. Spoiler: not press releases. My clients see results from features in publications like Digiday, Adweek, TechCrunch, WWD, and Total Retail.

Media Relations

How, when, and why to go to the press - I'll guide you

Bylined Article Development

Securing + writing guest posts for relevant publications

Strategic Brand Positioning & Messaging

How do retailers talk about you? Do you stand out from your competitors?

Thought Leadership Programs

Show your leaders' expertise consistently and in the right places
Case Study

Global Shopify agency saw press hits as it expanded

We Make Websites was expanding internationally and needed a PR specialist to tell a growth story. The agency and its client work saw press in Digiday, Total Retail, Retail TouchPoints, and more. Later, media came to them.

Read Case Study

Case Study

Built awareness with a thought leadership program

Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. I built a thought leadership program, secured bylines for execs, and helped executives land quotes in Adweek, Digiday, MediaPost…

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Quality Over Quantity

PR results that matter (not 683,004,895 media impressions).

1

Strategic Partner

We'll create a PR strategy so nothing is sporadic and we hit your objectives. Oh, and I'll push back if needed.
2

Drive New Business

PR creates instant authority with prospects. We'll create media opportunities that tie to lead gen.
3

Understand ALL Acronyms

Since I led communications at a SaaS ecommerce platform, I understand complex tech and the merchant mindset.
4

Focused, Not Generalized

You get a PR specialist only representing vendors and solution providers that need to be seen by retailers.
5

No Hand-Holding

You'll never say, "what's our PR agency doing?" You will work with senior talent, only.
6

Brand Messaging

Don’t know your unique selling proposition or core differentiators? We will fix that fast.

What clients & reporters say

“I think what separates John the most is his specialist approach. While other PR firms are mostly industry agnostic, John has specific expertise and connections in the ecommerce space.”

Yuval YatskanSaaS VP Marketing

“John adds value in many ways. Most importantly, he’s our voice. In the past, we’ve been terrible about putting ourselves out there for the world to hear about, John helped facilitate that and make sure we were presented best.”

James Van Arsdale IIIVP Customer Experience

“John is one of the better publicists that I have worked with during my time as an ecommerce journalist. In short, he is a reporter's dream. I would wholeheartedly recommend John for any emerging or established ecommerce company looking for a brand advocate to help tell their story to a broader audience.”

Matt LindnerEcommerce editor, writer

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