What we do

Shaping Comms for
B2B Tech Brands

B2B Companies are underserved

We understand your goals and jargon

We build and shape:

  • PR programs
  • Buyer personas
  • Business narratives
  • Go-to-market plans
  • Channel & content strategies
  • Brand positioning and messaging

B2B marketers said they needed partners who ‘get’ them. Hello. 👋

You want your B2B tech company to be known, but your Go-to-Market Plan is dated—or worse—does not exist. Oof.

You field ad-hoc requests like, “PR this new hire announcement.” We feel ya. 🙄

Your org only wants quality leads but can’t agree on ICPs. Doh!

After working in-house and alongside hundreds of B2B marketers, we know the pressure you’re under.

John did a great job putting together a thorough document incorporating his research and suggestions for our strategy moving forward. Everything he presented resonated with our team but was also a breath of fresh air since he was bringing in an external POV backed by years of experience. Since our engagement with John, our marketing efforts have been more intentional and focused, resulting in a more cohesive strategy.

Billy CourtneyHead of Digital Partnerships, The Stable

Go-to-Market Plans

We'll build a tangible blueprint to launch or relaunch products in a cohesive, effective, and creative way

Brand Positioning & Messaging

How do target audiences talk about you? Can your entire company say what you do in a few words?

Public Relations Strategy

Attract relevant journalists, build a thought leadership program around SMEs — we'll guide you

Channel & Content Strategy

Deliver stage-specific and multifunctional content to buyers across channels. A plan makes it happen.
Case Study

Shopify Plus agency saw press hits as it grew

We Make Websites was expanding to the U.S. and needed a North American PR agency to tell its story. We got the Shopify agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant outlets. Soon, the media came to them.

Case Study

Increased credibility with consumer brands

Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. We built and executed a thought leadership program that secured bylines for execs and landed quotes in Adweek, Digiday, MediaPost…

We Turn Brands Into Stories

Strategic Comms

Let's build you a Comms Plan so short-term and long-term objectives are defined. Short-termism is a B2B plague.

Useful Buyer Personas

You attract high-intent leads by knowing their barriers and needs. We geek out over optimal personas, really.

Focused, Not Generalized

With us, you won't get strategies you can Google. Our web of specialized pros stay in their swim lanes.

No Hand-Holding

You get senior talent that has helped B2B solution providers like you.

Brand Messaging

Don’t know your unique selling proposition or core differentiators? We will fix that fast.

We Get You

John led comms at B2B SaaS companies that successfully exited. We understand your goals and bottlenecks.

Swipe our secrets.

i want to read

See a Comms or GTM Plan on a call

I want to see one