What we do

Shaping Comms for
B2B Tech Brands

“I would hire Forberger Communications again. They are a specialized, standout group in a sea of tech PR agency sameness. Since they only work with solution providers, they were quick to provide differentiators, messaging advice, and guided us on the timing of a big company announcement. John is responsive, works with intent, and keeps me informed about our account activity.”

Jeremy HorowitzSr. Partner Marketing Mgr., Gorgias

“Unlike other B2B PR firms I've worked with, John gets it! He's proactive, honest, and has his finger on the pulse of relevant media, always pivoting when the direction and time are right. We saw our research and educational content appear in all the right places under his strategic guidance.”

Greg ZakowiczDirector of Content, Omnisend

“I trusted John to represent our B2B SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, ebooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.”

Darren HillCEO & Co-founder, Workarea

“John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.”

Bill TarbellVP Market Development, Convictional

“John is wonderful to work with and has exceptional expertise in B2B content strategy execution, lead gen promotional tactics, and more. He is professional in his communication and delivery, and won’t stop until the end goal is achieved.”

Stacey ItzhakMarketing Manager, Splitit
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B2B Companies are underserved

We understand your goals and jargon

We build and shape:

  • PR programs
  • Buyer personas
  • Business narratives
  • Go-to-market plans
  • Channel & content strategies
  • Brand positioning and messaging

B2B marketers said they needed partners who ‘get’ them. Hello. 👋

You want your B2B tech company to be known, but your Go-to-Market Plan is dated—or worse—does not exist. Oof.

You field ad-hoc requests like, “PR this new hire announcement.” We feel ya. 🙄

Your org only wants quality leads but can’t agree on ICPs. Doh!

After working in-house and alongside hundreds of B2B marketers, we know the pressure you’re under.

”John did a great job putting together a thorough document incorporating his research and suggestions for our strategy moving forward. Everything he presented resonated with our team but was also a breath of fresh air since he was bringing in an external POV backed by years of experience. Since our engagement with John, our marketing efforts have been more intentional and focused, resulting in a more cohesive strategy.

Billy CourtneyHead of Digital Partnerships, The Stable

Go-to-Market Plans

We'll build a tangible blueprint to launch or relaunch products in a cohesive, effective, and creative way

Brand Positioning & Messaging

How do target audiences talk about you? Can your entire company say what you do in a few words?

Public Relations Strategy

Attract relevant journalists, build a thought leadership program around SMEs — we'll guide you

Channel & Content Strategy

Deliver stage-specific and multifunctional content to buyers across channels. A plan makes it happen.
Case Study

Shopify Plus agency saw press hits as it grew

We Make Websites was expanding to the U.S. and needed a North American PR agency to tell its story. We got the Shopify agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant outlets. Soon, the media came to them.

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Case Study

Increased credibility with consumer brands

Zehner had a stellar reputation in the Shopify ecosystem but wanted to grow awareness beyond it. We built and executed a thought leadership program that secured bylines for execs and landed quotes in Adweek, Digiday, MediaPost…

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We Turn Brands Into Stories

Strategic Comms

Let's build you a Comms Plan so short-term and long-term objectives are defined. Short-termism is a B2B plague.

Useful Buyer Personas

You attract high-intent leads by knowing their barriers and needs. We geek out over optimal personas, really.

Focused, Not Generalized

With us, you won't get strategies you can Google. Our web of specialized pros stay in their swim lanes.

No Hand-Holding

You get senior talent that has helped B2B solution providers like you.

Brand Messaging

Don’t know your unique selling proposition or core differentiators? We will fix that fast.

We Get You

John led comms at B2B SaaS companies that successfully exited. We understand your goals and bottlenecks.

Swipe our secrets.

i want to read

See a Comms or GTM Plan on a call

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