What we do

Shaping Comms for
B2B Tech Brands

“On day one of our relationship, I was interviewed and quoted in Digiday. Months later when we announced funding, John got us a feature story in TechCrunch. My phone blew up all day. Our sales team heard from two prospective customers within one hour of the story being live.”

Dan LeBlancFounder & CEO of Daasity

“Unlike other B2B PR firms I've worked with, John gets it! He's proactive, honest, and has his finger on the pulse of relevant media, always pivoting when the direction and time are right. We saw our research and educational content appear in all the right places under his strategic guidance.”

Greg ZakowiczDirector of Content, Omnisend

“I would hire Forberger Communications again. They are a specialized, standout group in a sea of tech PR agency sameness. Since they only work with solution providers, they were quick to provide differentiators, messaging advice, and guided us on the timing of a big company announcement. John is responsive, works with intent, and keeps me informed about our account activity.”

Jeremy HorowitzSr. Partner Marketing Mgr., Gorgias

“I trusted John to represent our B2B SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, ebooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.”

Darren HillCEO & Co-founder, Workarea

“John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.”

Bill TarbellVP Market Development, Convictional

“John is wonderful to work with and has exceptional expertise in B2B content strategy execution, lead gen promotional tactics, and more. He is professional in his communication and delivery, and won’t stop until the end goal is achieved.”

Stacey ItzhakMarketing Manager, Splitit
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What B2B Tech Companies Call Us To Do

Many tech startups go right to selling without a strategic narrative and clear messaging that makes sales, fundraising, and recruiting easier. We do the necessary upfront work that underpins PR campaigns.

NARRATIVE BUILDING

Bring my team together to clearly tell one story, stand out from alternatives, and attract the right people.

GO-TO-MARKET PLANS

Help me define and know our target market. Give me a blueprint to launch products. Plan our content.

PR PROGRAMS

Get us relevant media coverage. Tell us what to avoid. Work with our experts—the industry should know them.

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”John did a great job putting together a thorough document incorporating his research and suggestions for our strategy moving forward. Everything he presented resonated with our team but was also a breath of fresh air since he was bringing in an external POV backed by years of experience. Since our engagement with John, our marketing efforts have been more intentional and focused, resulting in a more cohesive strategy.

Billy CourtneyHead of Digital Partnerships, The Stable
Case Study

New strategic narrative and GTM Plan

Ad tech platform Hyphen, owned by commerce agency The Stable, called us to confirm its hunches about the brand’s perception, interview stakeholders and customers, build a Go-to-Market Plan, and refine its messaging.

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Case Study

Shopify Plus agency saw press hits as it grew

We Make Websites was expanding to the U.S. and needed a North American PR agency to tell its story. We got the Shopify Plus agency featured in Digiday, Total Retail, Retail TouchPoints, and other relevant outlets. Soon, the media came to them.

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Tech Companies are underserved

We understand your goals and jargon

We build and shape:

  • PR programs
  • Buyer personas
  • Strategic narratives
  • Go-to-market plans
  • Positioning and messaging
  • Channel & content strategies

You want your B2B tech company to be known but your Go-to-Market Plan is dated—or worse—does not exist. Oof.

You want media coverage but you haven’t nailed positioning. 😔

After working in-house and with hundreds of B2B marketers, we know the pressure you face.

B2B tech marketers said they needed partners who ‘get’ them. Hello 👋

Reach and resonate.

Have your customers see the world how you do.

Let's talk

“I would hire Forberger Communications again. They are a specialized, standout group in a sea of tech PR agency sameness. Since they only work with solution providers, they were quick to provide differentiators, messaging advice, and guided us on the timing of a big company announcement.”

Jeremy HorowitzSr. Partner Marketing Mgr., Gorgias