With consumer brands aware of many agencies, Zehner wanted to be known by those who seek out best-in-class creative + technology to delight online audiences
Media Highlights
- Adweek
- Digiday
- MediaPost
- Modern Retail
Program Elements
- Media relations
- Content creation
- Thought leadership
- Brand messaging
Scenario
Within the Shopify ecosystem, Zehner was a known quantity. The trouble was the media didn’t know them, and consequently which digital agency was behind the ecommerce experiences of soaring brands like Haus Laboratories, Soylent, and Outerknown.
Strategy
Develop and launch a thought leadership program
Deliver ongoing case studies to mainstream and trade reporters
Activate newsjacking (become a go-to source for reporters covering breaking news in ecommerce)
Mature company messaging
Results
Adweek named Zehner one of the fastest-growing agencies in the world due to my pitching and nomination activity.
Pitched and secured multiple bylines to build the company’s thought leadership showcase its expertise (here).
Company news and milestones were covered outside retail trades and in publications that Zehner’s audience consumes including Campaign and MediaPost.
A Zehner executive became a reliable source for numerous journalists who reached out to gather expert commentary for stories (samples: here, here, here).
Landed agency clients in meaningful publications (here) and on podcasts; PR became a value-add to Zehner’s clients.
An updated company description was disseminated on a large scale via reporter pitches and interviews.