Zehner PR Awareness Campaign

Media Highlights
  • Adweek
  • Digiday
  • MediaPost
  • Modern Retail
Program Elements
  • Media relations
  • Content creation
  • Thought leadership
  • Brand messaging

With consumer brands aware of many digital agencies, Zehner wanted to be known by those who seek out best-in-class creative + tech to delight online shoppers

Scenario

Within the Shopify ecosystem of vendors, Zehner was a known quantity. The trouble was the media didn’t know the full-service creative digital agency, and consequently which agency was behind the ecommerce experiences and digital products of lifestyle and consumer brands like FIJI Water, Stamps.com, Haus Laboratories, Soylent, and Outerknown. The overarching problem was not enough brands and merchants knew of Zehner. There was both an awareness and sales pipeline issue.

Strategy

Develop and launch a thought leadership program

Deliver case studies to mainstream and trade reporters

Activate newsjacking (become a go-to source for reporters covering breaking news in ecommerce)

Refresh the brand messaging to speak to multiple target audiences

Results

Adweek named Zehner one of the fastest-growing agencies in the world due to our pitching and nomination efforts.

Pitched and secured bylined articles for company executives to highlight their expertise (here) and to build trust with Zehner’s prospective clients.

We placed company news such as milestones outside retail trade magazines and in publications that Zehner’s audiences consumed including Campaign and MediaPost.

A Zehner executive became a reliable source for numerous reporters who reached out to gather expert commentary for stories (samples: here, here, here) read by consumer brands.

We landed the agency’s clients in meaningful publications (here) and on podcasts; PR became a value-add to Zehner’s clients.

An updated company description was disseminated on a large scale via reporter pitches and interviews.

Zehner was acquired by commerce agency The Stable, which was acquired by Accenture.

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