With consumer brands aware of many agencies, Zehner wanted to be known by those who seek out best-in-class creative + technology to delight online shoppers
- Modern Retail
- Media relations
- Content creation
- Thought leadership
- Brand messaging
Within the Shopify ecosystem of vendors, Zehner was a known quantity. The trouble was the media didn’t know the creative digital agency, and consequently which agency was behind the ecommerce experiences of soaring brands like Haus Laboratories, Soylent, and Outerknown. The overarching problem was not enough brands and merchants knew of Zehner. There was both an awareness and sales pipeline issue.
Develop and launch a thought leadership program
Deliver ongoing case studies to mainstream and trade reporters
Activate newsjacking (become a go-to source for reporters covering breaking news in ecommerce)
Mature company messaging
Adweek named Zehner one of the fastest-growing agencies in the world due to my pitching and nomination activity.
Pitched and secured bylined articles for company executives to highlight their expertise (here) and build trust with Zehner’s prospective clients.
We landed the agency’s clients in meaningful publications (here) and on podcasts; PR became a value-add to Zehner’s clients.
An updated company description was disseminated on a large scale via reporter pitches and interviews.