- Modern Retail
- Media relations
- Content creation
- Thought leadership
- Brand messaging
With consumer brands aware of many digital agencies, Zehner wanted to be known by those who seek out best-in-class creative + tech to delight online shoppers
Within the Shopify ecosystem of vendors, LA-based Zehner was a known quantity. The trouble was the media didn’t know the full-service creative digital agency, and consequently which agency was behind the ecommerce experiences and digital products of lifestyle and consumer brands like FIJI Water, Stamps.com, Haus Laboratories, Soylent, and Outerknown. The overarching problem was not enough brands and merchants knew of Zehner. There was both an awareness and sales pipeline issue.
Develop and launch a thought leadership program
Deliver case studies to mainstream and trade reporters
Activate newsjacking (become a go-to source for reporters covering breaking news in ecommerce)
Refresh the brand messaging to speak to multiple target audiences
Due to our work nominating Zehner, Adweek named Zehner one of the fastest-growing agencies in the world.
Pitched and secured bylined articles for company executives to highlight their expertise (here) and to build trust with Zehner’s prospective clients.
Placed company news such as milestones outside retail trade magazines and in publications that Zehner’s audiences consumed including Campaign and MediaPost.
A Zehner executive became a reliable source for numerous reporters who reached out to gather expert commentary for stories (samples: here, here, here) that were read by consumer brands.
We landed the agency’s clients in meaningful publications (here) and on podcasts. PR became a value-add to Zehner’s client roster.
An updated company description and narrative were disseminated on a large scale via reporter pitches and interviews.
Zehner was acquired by commerce agency The Stable, which was acquired by Accenture.