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That’s Abby. John was unavailable for a photo.

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Abby lied.

John Forberger

John helps vendors like SaaS companies get seen by merchants.

John Forberger knows how to find and deliver compelling stories to the press that build awareness.

He’s led public relations programs for ecommerce vendors that support retailers including We Make Websites, Zehner, Stitch Labs, Workarea, and others.

Before launching Forberger Communications, John served as Communications Director at SaaS ecommerce software company WebLinc, the parent company of ecommerce platforms Workarea and Orderbot. He collaborated with executives, customers (retailers), and partners, plus the account management, product, and sales teams. His media relations efforts produced placements in tier-one publications such as The Washington Post, Fast Company, and TechCrunch, as well as in pivotal global retail trade publications. John handled analyst relations, produced marketing and sales collateral including website copy, case studies, and more.

Pre-WebLinc, John led communications and business development for high-profile public relations agencies in New York City and an award-winning agency in New Jersey.

John has been featured in publications including Forbes, The Washington Post, PR Week, Digiday, USA Today, amongst others.

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