Abby picture, a dog

That’s Abby. John was unavailable for a photo.

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Abby lied.

John Forberger

I help vendors get seen by retailers

I’ve secured meaningful media coverage for We Make Websites, LiveArea, Zehner, Omnisend, Workarea, Orderbot, and other B2B companies.

Before starting Forberger Communications, I served as Communications Director at SaaS ecommerce software company WebLinc, the parent company of ecommerce platforms Workarea and Orderbot. I collaborated with executives, customers (retailers) and partners, plus the account management, product, and sales teams. Media relations efforts produced placements in tier-one publications such as The Washington Post, Fast Company, and TechCrunch, as well as in pivotal global retail trade publications. Additionally, I handled analyst relations, produced marketing and sales collateral including website copy, case studies, and more.

Pre-WebLinc, I led communications and biz dev for high-profile PR agencies in New York City and an award-winning agency in New Jersey.

I’ve been honored to appear in publications like Forbes, The Washington Post, PR Week, Digiday, USA Today, amongst others.

Catch me: Blog, LinkedIn, Twitter, newsletter

“

I trusted John to represent our SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, eBooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.

Darren HillCEO & Co-founder, Workarea
“

John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.

Bill TarbellVP Marketing, SaaS companies
“

I think what separates John the most is his specialist approach. While other PR firms are mostly industry agnostic, John has specific expertise and connections in the ecommerce space.

Yuval YatskanVP Marketing, SaaS companies
“

John is one of the better publicists that I have worked with during my time as an ecommerce journalist. In short, he is a reporter's dream. I would wholeheartedly recommend John for any emerging or established ecommerce company looking for a brand advocate to help tell their story to a broader audience.

Matt LindnerEcommerce editor, writer

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