Abby picture, a dog

That’s Abby. John was unavailable for a photo.

John Forberger headshot picture

Abby lied.

John Forberger

I help B2B companies get seen

Across 15 years, I’ve learned many facets of effective brand communications. How I and our team of senior freelancers are most valuable to B2B tech companies is when we can strategically develop a cohesive plan that informs all marketing activities.

Before launching my tech PR and communications agency, Forberger Communications, I served 3.5 years as Communications Director at SaaS ecommerce software company WebLinc, the parent company of ecommerce platforms Workarea and Orderbot.

B2B companies including LoyaltyLion, Omnisend, Daasity, Nosto, We Make Websites, Splitit, and Zehner call on us for Go-to-Market Plans, messaging and positioning support, buyer persona development/cleanup, PR programs, and more.

Over the years, I’ve been proud to appear in Forbes, The Washington Post, PR Week, Digiday, and USA Today, among other outlets.

Catch me: Blog, LinkedIn, Twitter, newsletter

I trusted John to represent our SaaS businesses for 3+ years and I’d do it again. I didn’t think someone with ecommerce knowledge and an understanding of how to work with media to repeatedly deliver results existed. John’s role went beyond communications and PR – he wrote site copy, eBooks, blog posts, plus he interviewed clients to develop co-marketing materials. Most importantly, he got our B2B tech company seen by retailers without handholding.

Darren HillCEO & Co-founder, Workarea

John is a combination PR professional and industry insider. He brings his experience, relationships and market insights to bear when working on behalf of a retail vendor or service provider. He approaches PR assignments as a partner in your business. He not only executes in a professional and thoughtful manner but brings new opportunities and ideas to the effort. I highly recommend John.

Bill TarbellProduct Marketing Director, Convictional

Unlike other B2B PR firms I've worked with, John gets it! He's proactive, honest, and has his finger on the pulse of relevant media, always pivoting when the direction and time are right. We saw our research and educational content appear in all the right places under his strategic guidance.

Greg ZakowiczDirector of Content, Omnisend

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