Omnisend Brand Awareness Campaign

Omnisend, an email & SMS marketing automation platform, needed to increase awareness amongst DTC brands, vocalize differentiators, and influence its sales pipeline

Media Highlights
  • eMarketer
  • Modern Retail
  • Adweek
  • Digiday
Program Elements
  • Thought leadership
  • Media relations
  • Data-driven reports

7

Bylined articles secured in under 7 months

30

Calls with retail reporters at publications that matter

18

Feature stories secured in 6 months

Unlike other B2B PR firms I've worked with, John gets it! He's proactive, honest, and has his finger on the pulse of relevant media, always pivoting when the direction and time are right. We saw our research and educational content appear in all the right places under his strategic guidance.

Greg ZakowiczDirector of Content, Omnisend

Scenario

Omnisend is a bootstrapped email and SMS marketing automation platform used by 80,000 ecommerce brands. They came to us with the goal of increasing their share of voice with industry behemoth MailChimp and funded tech startups including Attentive and Klaviyo.

Omnisend wanted to be seen and trusted by SMB online merchants in the U.S. Within weeks of launching a PR program, the global martech company saw feature stories in meaningful marketing, business, and retail publications such as MediaPost and Econsultancy.

Later, the company’s executives became go-to sources for analysts, business publications, and trade press.

Strategy

Use proprietary data and reports, market research

Leverage best practices to secure guest posts (here’s one)

Transform case studies into media stories like this article

Results

To demonstrate the expertise of the company’s subject matter experts (SMEs), our PR program’s strategy included bylined article development and placement. Forberger Communications pitched and secured multiple bylines for Omnisend’s SMEs, especially when there were proprietary reports and analyses to roll out. Also, we landed feature stories in dozens of target media outlets that mentioned Omnisend including:

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