Global martech platform needed to increase awareness amongst DTC brands, vocalize differentiators, and influence sales pipeline
Media Highlights
- eMarketer
- Modern Retail
- Adweek
- Digiday
Program Elements
- Thought leadership
- Media relations
- Data-driven reports
7
Bylined articles secured in less than 7 months
30
Calls with retail reporters at publications that matter
18
Feature stories secured in 6 months
Scenario
Omnisend, a bootstrapped email and SMS marketing automation platform for ecommerce brands, had to fight for an increased share of voice against funded tech startups including Attentive and industry behemoth MailChimp.
Omnisend wanted to be seen and trusted by SMB online merchants in the U.S. Within weeks of launching a PR program, the privately-owned martech business saw feature stories in meaningful marketing, business, and retail publications such as MediaPost and Econsultancy.
Today, the company’s executives are a go-to source for analysts, business publications, and trade press.
Strategy
Use proprietary data and reports, market research
Leverage best practices to secure guest posts (here’s one)
Transform case studies into media stories like this article
Results
Forberger Communications pitched and secured feature stories that mentioned Omnisend or bylines in dozens of target media outlets including: