Global martech platform needed to increase awareness amongst DTC brands, vocalize differentiators, and influence sales pipeline
- Modern Retail
- Thought leadership
- Media relations
- Data-driven reports
Omnisend, a bootstrapped email and SMS marketing automation platform for ecommerce brands, had to fight for an increased share of voice against funded tech startups including Attentive and industry behemoth MailChimp.
Omnisend wanted to be seen and trusted by SMB online merchants in the U.S. Within weeks of launching a PR program, the privately-owned martech business saw feature stories in meaningful marketing, business, and retail publications such as MediaPost and Econsultancy.
Today, the company’s executives are a go-to source for analysts, business publications, and trade press.