We Make Websites Brand Awareness Campaign

Booming Shopify agency needed to increase brand awareness amongst U.S. retailers and DTC brands, vocalize differentiators, and boost new biz pipeline

Media Highlights
  • MediaPost
  • Econsultancy
  • Campaign US
  • Total Retail
Program Elements
  • Content creation
  • Thought leadership
  • Media relations

7

Bylined articles secured in less than 7 months

30

Calls with retail reporters at publications that matter

18

Feature stories secured in 6 months

Scenario

London-based We Make Websites, a Shopify Plus agency for international brands, had never worked with a PR agency prior to hiring Forberger Communications. We were chosen based on our ecommerce expertise.

We Make Websites wanted to be seen by legacy retailers and growing DTC brands in the U.S. Within weeks of launching a PR program, the agency saw feature stories in marketing, advertising, and retail publications such as MediaPost and Econsultancy. Months into the relationship, Forberger Communications was asked by We Make Websites to co-develop content for its well-known company blog and social media accounts.

Strategy

Build and launch a thought leadership program

Highlight recent client work and results

Position We Make Websites’ executives as a guiding voice around international ecommerce on Shopify Plus

Amplify visibility through executive profiles and bylined articles

Results

The initial pitch was behind an international growth and business expansion story, which saw coverage in:

  • MediaPost
  • Campaign US
  • Fast Growth Brands
  • We Make Websites’ partner blogs

Weeks later, we leveraged the growth story and new client signings to secure profile interviews in Econsultancy and Prolific London.

We coordinated introductory calls with only relevant reporters at top-tier and trade publications including Bloomberg, Modern Retail, Adweek, Total Retail, Digital Commerce 360, and more. The long game was important to We Make Websites versus short-term, self-promotional stories.

Within 30 days of our partnership kicking off, we rolled out a thought leadership program and increased brand awareness by securing executive interviews in meaningful outlets and publications that We Make Websites’ clients, partners, prospects, and future employees consume.

While feature stories and client interviews with journalists were happening that resulted in case-study articles, Forberger Communications secured multiple bylined articles to highlight leadership expertise. Media outlets included:

As the relationship continued, Forberger Communications was tapped to ideate content pieces such as blog posts and LinkedIn articles for We Make Websites’ executives that generated hundreds of social interactions each, and in turn, spurred new business discussions.

Forberger Communications conceived and developed an in-depth, blog series interviewing DTC founders based on a field marketing/community event, which was never intended to be content online.

By providing unbiased commentary on trends to reporters, We Make Websites became a reliable source for journalists covering breaking DTC news and general ecommerce.

Forberger Communications also repurposed several blog posts as contributed articles with industry publications.

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