Although Daasity is a trusted data solution used by thousands of consumer brands, reporters didn’t know them or the wins that come from clean data
Media Highlights
- TechCrunch
- Digiday
- Multichannel Merchant
- Total Retail
Program Elements
- Media relations
- Content creation
- Thought leadership
Scenario
Ecommerce analytics and data company Daasity had rich educational content on their site, ran webinars, plus their customers were well-known and doing smart stuff with data. But none of this was being covered by journalists. Reporters were unaware of the company that’s democratizing data for consumer product brands including MVMT, Kopari, Manscaped, Tushy, Uqora, and Vouri.
Our storytelling concentrated on the value of accurate commerce data for brands.
PR Strategies
Develop and launch a targeted thought leadership program focused on educational content
Deliver case studies to trade reporters
Activate newsjacking (become a go-to source for reporters covering breaking stories)
Results
On day one of our engagement, we got a Daasity exec quoted in a key media outlet that its target audience reads. That’s extremely uncommon, but since we know retail tech and the journalists who cover retail and marketing, the impossible can happen.
When Daasity informed us of funding news, we landed a feature story in TechCrunch, which was a lofty goal their leadership team had set. This win came about because we followed a robust strategy that laid out exactly what’s needed from multiple stakeholders, and communicated to them how our news would stand out.
We repurposed the marketing team’s content (i.e. blog posts, guides, webinars) and turned them into media stories, and sometimes bylines. Skim this two-part article series that ran in Total Retail (1, 2) or the CEO’s article in TechCrunch+.
Knowing that Daasity has its finger on the pulse of data warehousing, we highlighted a trend amongst consumer brands that generated a Digiday feature story filled with multiple quotes from Daasity’s CEO, Dan LeBlanc.
Even working without the staples in B2B tech PR such as research reports, studies, and consumer surveys, we were able to position Daasity’s CEO as a go-to source that could speak to how fast-growing consumer brands centralize and use their sales/marketing/inventory data. Relevant online magazines including Digiday and Modern Retail came calling.
When Forberger Communications was “handed” a happy customer, we secured this interview in a critical online retail trade publication for Daasity, Retail TouchPoints, which mentioned Daasity was the brand’s partner. Our favorite quote from the customer is, “we just couldn’t have done this before [Daasity] existed.”
