Omnisend, an email & SMS marketing automation platform, needed to increase awareness amongst DTC brands, vocalize differentiators, and influence its sales pipeline
Media Highlights
- eMarketer
- Modern Retail
- Adweek
- Digiday
Program Elements
- Thought leadership
- Media relations
- Data-driven reports
7
Bylined articles secured in under 7 months
30
Calls with retail reporters at publications that matter
18
Feature stories secured in 6 months
”Unlike other B2B PR firms I've worked with, John gets it! He's proactive, honest, and has his finger on the pulse of relevant media, always pivoting when the direction and time are right. We saw our research and educational content appear in all the right places under his strategic guidance.
Greg ZakowiczDirector of Content, Omnisend
Scenario
Omnisend is a bootstrapped email and SMS marketing automation platform used by 80,000+ ecommerce brands. They came to us with the goal of increasing their share of voice against industry behemoth MailChimp and funded tech startups including Attentive (raised $863M) and Klaviyo.
Omnisend wanted to be seen and trusted by SMB online merchants in the U.S. Within weeks of launching a PR program, the global martech company saw feature stories in meaningful marketing, business, and retail publications such as MediaPost and Econsultancy.
Later, not only journalists at business and trade publications but also analysts who examine digital commerce turned to the company’s executives as their preferred sources.
Strategy
- Use proprietary data and reports, market research
- Reveal best practices to secure guest posts for execs (here’s one)
- Transform case studies into media stories like this article
Results
To demonstrate the expertise of the company’s subject matter experts (SMEs), our PR program’s strategy included bylined article development and placement. Forberger Communications pitched and secured multiple bylines for Omnisend’s SMEs, especially when there were proprietary reports and analyses to roll out to journalists. Also, we landed feature stories in dozens of target media outlets that mentioned Omnisend including: